Journal | OtherFolk® Studio

Webflow Analyze vs GA4: Which one do you actually need?

If you are running or planning a Webflow site, do you stick with Google Analytics, or sign up for Webflow Analyze?

Brand refresh vs rebrand (aka when you just need to get your house in order)

Not every brand problem needs a rebrand. In many cases, the strategy still holds, but the way it shows up has drifted. That's where a brand refresh comes in.

Brand Management

When is the right time to rebrand?

Rebrands tend to happen when the business has moved on, but the brand hasn’t kept pace. If that gap is starting to affect how you show up or how you sell, it’s worth taking seriously.

Brand Management

The importance of creating content for long B2B sales cycles

Most B2B decisions take months, not moments. Marketing content needs to work across a long sales cycle.

Content Production

What's a brand sprint workshop?

How we put the whole team on the same page before brand development begins.

Brand Development

Beyond the launch: protecting brand value

Understanding the pre-work and post-launch support needed when branding.

Brand Management

Writing website copy that converts

Moving from features to functional and emotional benefits for greater engagement.

Digital Experience

Brand testing: when, why, and why not

Sometimes you need to test, sometimes you don't. Decide if the stakes are high, and be clear on exactly what and why you're testing.

Brand Development

3D product renders vs studio photography

The value of 3D design and animation for future-proofing brand asset creation.

Content Production

Put it on repeat: brand codes & the importance of consistency

Encouraging brand recall, and the long unwavering game of consistency.

Brand Management

Finding your brand voice: writing for your audience

Being consistent in the way you communicate with your audience is vital in creating rapport, and encouraging brand engagement and retention. So, how do you find the right voice for your brand?

Brand Development

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